With inbound marketing, the customer is coming to you as solution to their problem. As such, you must be sure you have the tools to offer the correct solution, and continue the customer's engagement so that they return. Inbound is a method of attracting, engaging, and delighting people to grow a business that provides value … Continue reading Dependency in Production Workflow →

I have tried to describe, as best I can, the customer lifecycle for a Property Management company. Please keep in mind that I am in no way an expert, nor do I assist in aquiring or keeping new business. THIS IS AN EXAMPLE ONLY. Reach - A leaflet has gone out, encouraging residents to recommend … Continue reading The Customer Lifecycle – Property Management →

For a piece of that delicious, moreish and addictive Digital Marketing cake, you will need: Product Price Place Promotion People Physical Evidence Process But what are these ingredients and what do they mean? Let's take a look at them in context using my favourite cosmetics brand, Sugarpill. In particular their recent Oh Honey palette in … Continue reading The Marketing Mix: Creating the Perfect Recipe for Digital Marketing. →

Day 1 - We leave port for the sunny shores of Brighton to begin our journey with Creative Apprenticeship