Dependency in Production Workflow

With inbound marketing, the customer is coming to you as solution to their problem.

As such, you must be sure you have the tools to offer the correct solution, and continue the customer’s engagement so that they return.

Inbound is a method of attracting, engaging, and delighting people to grow a business that provides value and builds trust. As technology shifts, inbound guides an approach to doing business in a human and helpful way. Inbound is a better way to market, a better way to sell, and a better way to serve your customers. Because when good-for-the-customer means good-for-the-business, your company can grow better over the long term.

So let’s look at the dependencies here.

The Brand must be strong and consistent across the board so the customer doesn’t feel a disconnect.

Authority – don’t waste time building up an audience if your competitors already have it. Poach it from them!

Community – Nurture and cultivate a community around your product. This increases brand loyalty, which drives the brand as people recommend you to each other. The more people behind you, the less the brand needs to spend on getting themselves out there. The community will do the leg work for you. Be careful here though, because you could also have a mass of people who could very quickly turn against you. So don’t be too reliant on this one, people are unpredictable.

Conversion – Converting analytics, optimisation and testing into leads. Identify potential to grow the brand.

Just like we saw with Rhetoric, each of these have to work with each other in order to be successful. If one is missing, then the whole project stands a chance of failing, or delivering poor results.